Content Is Crucial: You Can’t Monetize From Obscurity

Content keeps you connected with your audience. Share your adventures and focus on what would be most valuable to turn your audience into customers. Your business income is built on the relationships you cultivate and nurture with your clients and prospects.

When people know, like, and trust you, they start to buy. One important way to keep those relationships growing (and even start new relationships) is to provide great content and spread the word. You may have heard the expression, ‘content is king’. There’s a lot of truth in that: great content draws people and keeps them engaged with you. While podcasts are the most popular way of doing this, they’re not the only resource you can utilize.

The content you provide will vary depending on the business you have. Consider the following: newsletters, blogs, radio interviews, infographics, FAQs, webinars, and even Periscope are different platforms to engage your customers and provide them with unique content.

Creating fresh content takes a lot of time and energy, and cranking out new and engaging content is something that you have to do every day, but it doesn’t have to be a tedious process. Create content out of something you’re developing. Think of it as the extra 10%, something that grows naturally out what you’re already doing. For example, if you’re creating a program, then share the research you’ve done in an article. Utilizing content you’ve already created can also be used effectively.

A blog post that was well-received and proved to be valuable can be reposted, to help remind your audience or introduce those ideas to newcomers. There are a lot of options for content to share and avenues to share it.

Be strategic in your choices. What will be most valuable to your audience? Where are ideal clients and customers most likely to see it? One question you might be asking is “Is it possible to share too much?” It’s a natural fear, but it’s small and pales in comparison to the bigger issue: releasing products and services that no one knows about. It’s hard to monetize your website and capitalize on the great services you offer if no one knows what you are offering.

Share your content from the work you are doing as widely as you can. As you do this, you’ll be developing a network of interrelated content where every element overlaps and supports the others. Content is a big part of your marketing. As you nurture and grow your relationships with your audience, you’ll build that network and turn them into more and better client connections.